A great deal of information and services are available to those on the move, but is it always presented well or deliver its intended value? ...
09/07/2009 | The Informed Traveller - MDA 2009.pdf | VIEW
With all the talk of mobilising the enterprise, you might think that companies were taking a strategic view of how mobility might change and enhance their business, right? Not really. According to Quocirca research over recent years, (first noted in 2005), less than one in six companies seem to have sorted out some form of mobile strategy, and the majority are just working on ad hoc or ‘retrofit' approaches. ...
20/08/2009 | Setting mobile strategy.pdf | VIEW
There is no doubt that many companies, as well as individuals, will look to keep budgets under control throughout 2010, and Quocirca research often shows that the cost of telecoms is among the more difficult to constrain. Organisations and individuals gain corporate and personal value from remote access, internet connectivity, mobile phones and so on, however, increased use means spending rises, even as tariffs come down. ...
17/12/2009 | QUO telco new years res.pdf | VIEW
High speed broadband, the digitisation of media and convergence of telephony and IT have made the smart digital home a real possibility. But whether it’s a universal media gateway, free video calls to the other side of the planet, unlimited music downloads or multiplayer online gaming that takes its occupants’ fancy, the services delivered to the digital home will today most likely depend on 3 strands of copper. ...
12/11/2009 | QUO home network.pdf | VIEW
There has been a recent, not-so-subtle, shift in the tone of advertising campaigns for consumer products, which will undoubtedly make it into the business technology world as soon as marketing budgets permit. It follows a curve from the peak of the boom times through the turn downwards to thrift and then to the uncertainty in the decline that follows. ...
05/10/2009 | QUO cust care.pdf | VIEW
In a shrinking world where individuals have more choices in almost every aspect of their lives than ever before, and more ways to communicate with each other and the world at large, the bonds and inertia that held customers loyal to their suppliers have decreased. As markets fragment, industries are forced to converge and customer relationships have become more dynamic and fragile. Added to this, in a world where digital communications in all forms is increasing, revenues for telecommunications companies are flat or falling. So, how can these organisations exploit their most valuable asset—the customer billing relationship—in a converging landscape and provide a framework for encouraging new and productive relationships and the creation of new revenue streams? ...
15/09/2009 | ATG paper1 final 1.1.pdf | VIEW
As networks, devices and media converge, telecoms companies have increasingly complex catalogues of products and services on offer to customers who are, in turn, becoming more aware that they can easily switch to other providers. However, the sales process is complicated by a plethora of options, influences from new media, Web 2.0 and social networking, as well as completely different methods of communication and transacting. Telecoms companies need to find ways to efficiently, effectively and consistently engage with customers to optimise their whole experience and capitalise on these other influences rather than lose out to them. ...
02/03/2010 | Telco-commerce-final.pdf | VIEW
How telcos can avoid the mistakes of web shopping's early days ...
07/04/2010 | QUO e-retail.pdf | VIEW
Managing mobile costs is a challenge for all organisations, especially as responsibilities and budget authority may often sit in several places—IT, finance, personnel, managers and, of course, the employees themselves. This situation becomes even more complex and problematic for those organisations that span across countries or have to use multiple suppliers within one country. Getting to grips with these costs in a way that does not undermine the value of mobile flexibility is paramount, and organisations need to gather sufficient detail to effectively manage and analyse their mobile costs. ...
14/05/2010 | tt big picture.pdf | VIEW
In challenging times, communications technology needs commercial flexibility Business communications needs are changing rapidly. Internally, there are new technologies and changes in working styles to deal with and now the increasing influence of social and consumer choices. Unpredictable external factors are also having a significant effect, from turmoil in financial markets and political upheaval to travel disruption and natural disasters. With so many options and diverse demands, it is even harder to make long term decisions about technology solutions. Organisations need to adopt a far more flexible approach to meeting their ongoing communications needs to ensure they have sufficient agility for dealing with shifting commercial, technical, environmental and social issues. ...
03/06/2010 | Agility paper final.pdf | VIEW
