Can social networking actually be useful? There are plenty of claims made about Twitter's usefulness for getting concise messages to a broad audience or using LinkedIn to track down old colleagues who may be able make an introduction to a new prospect. But what about direct benefits - such as finding quick solutions to problems or getting better deals on products? ...
15/07/2009 | Systems mgmt and social nwking - July 2009.pdf | VIEW
Many organisations are still trying to come to terms with how (or even if) social media can help them in their day-to-day business. Well documented issues, such as postings from disaffected employees, campaigns backfiring or information leakage tend to make senior management wary – but overall, the potential business value and financial benefits of social media must be considered alongside controllable risks ...
06/08/2010 | cw - social networking.pdf | VIEW
“Facebook ‘costs businesses dear’”, losing 233 million hours of productivity per month in the UK alone, according to research carried out by UK employment law firm, Peninsula. “Vodafone suspends employee after obscene Tweet”. “The day United Airlines Twitter was hijacked”. Just a few of the headlines from recent media that make many organisations think that social networking is something to be avoided at the corporate level, and to be banned at the individual employee level. ...
12/04/2011 | Commercially yours.pdf | VIEW
From the way social networking is often reported in the media, it would seem to be that traditional customer relationship management (CRM) has had its day, and all companies need to do is to create a Twitter account and a Facebook page and engage prospects and customers through these. However, it is not quite as simple as that, and the devil - as always - is in the detail. ...
24/10/2011 | Embracing social CRM - cw.pdf | VIEW
