As more and more human activity moves online, it is easy to think that geography no longer matters—surely the internet is without borders? Whilst in some cases this is true, more often than not online activity spills over into the real world. This is especially true for online retail, where purchased goods have to be delivered to someone, somewhere. Knowing someone’s real world whereabouts does not just help with deliveries, there are many other benefits for both the customer and retailer. Quocirca’s report examines these from the point of view of a fictional retailer—Things-4-You. ...
01/10/2009 | Quocirca - geolocation - customers in the real world - November 2009.pdf | VIEW
Have you ever wondered why, when you visit some web sites, they seem to magically know something about where you actually are? This is achieved using IP geolocation services. ...
31/12/2009 | Geolocation Dec 2009 - PDF.pdf | VIEW
The key elements of the recent holiday season - food and presents - and much else can be bought over the internet and, if physical goods are involved, be delivered to the door a few days later. This is taken for granted by more and more of us. ...
01/02/2010 | Geoloc for Silicon - Jan 2010 V2 - PDF.pdf | VIEW
