As client-server technology developed through the early 1990s, it became clear that there was a problem. While workstations and PCs could make users more productive, and their use of computers more enjoyable, many of the most important applications, and the data associated with them, resided on proprietary mainframe computers. To make client-server really useful it needed to be linked in with these legacy applications. ...
09/02/2009 | The value of automated web reading.pdf | VIEW
There has been a recent, not-so-subtle, shift in the tone of advertising campaigns for consumer products, which will undoubtedly make it into the business technology world as soon as marketing budgets permit. It follows a curve from the peak of the boom times through the turn downwards to thrift and then to the uncertainty in the decline that follows. ...
05/10/2009 | QUO cust care.pdf | VIEW
As more and more human activity moves online, it is easy to think that geography no longer matters—surely the internet is without borders? Whilst in some cases this is true, more often than not online activity spills over into the real world. This is especially true for online retail, where purchased goods have to be delivered to someone, somewhere. Knowing someone’s real world whereabouts does not just help with deliveries, there are many other benefits for both the customer and retailer. Quocirca’s report examines these from the point of view of a fictional retailer—Things-4-You. ...
01/10/2009 | Quocirca - geolocation - customers in the real world - November 2009.pdf | VIEW
Have you ever wondered why, when you visit some web sites, they seem to magically know something about where you actually are? This is achieved using IP geolocation services. ...
31/12/2009 | Geolocation Dec 2009 - PDF.pdf | VIEW
In a shrinking world where individuals have more choices in almost every aspect of their lives than ever before, and more ways to communicate with each other and the world at large, the bonds and inertia that held customers loyal to their suppliers have decreased. As markets fragment, industries are forced to converge and customer relationships have become more dynamic and fragile. Added to this, in a world where digital communications in all forms is increasing, revenues for telecommunications companies are flat or falling. So, how can these organisations exploit their most valuable asset—the customer billing relationship—in a converging landscape and provide a framework for encouraging new and productive relationships and the creation of new revenue streams? ...
15/09/2009 | ATG paper1 final 1.1.pdf | VIEW
As networks, devices and media converge, telecoms companies have increasingly complex catalogues of products and services on offer to customers who are, in turn, becoming more aware that they can easily switch to other providers. However, the sales process is complicated by a plethora of options, influences from new media, Web 2.0 and social networking, as well as completely different methods of communication and transacting. Telecoms companies need to find ways to efficiently, effectively and consistently engage with customers to optimise their whole experience and capitalise on these other influences rather than lose out to them. ...
02/03/2010 | Telco-commerce-final.pdf | VIEW
How telcos can avoid the mistakes of web shopping's early days ...
07/04/2010 | QUO e-retail.pdf | VIEW
The communications provider landscape is evolving as the demand for data—in fixed locations and on the move—outstrips the still growing demand for voice communications. New entrants from the worlds of IT, media and the internet are competing—directly and indirectly—with established telecommunications providers. At the same time, new technology innovations and integration are turning once-profitable services into low margin commodities. Telecoms companies need to adapt and rapidly to these new threats to ensure they can survive, and hopefully thrive, on some of the new opportunities that emerge. ...
06/07/2010 | ATG paper3 finalproofed.pdf | VIEW
