Reach, relevance and relationship
The personal mobile channel in every consumer's pocket. In a shrinking world where individuals have more choices in almost any aspect of their lives than ever before, and more ways to communicate with each other and the world at large, the bonds and inertia that held consumers and employees loyal to their suppliers and employers have disappeared. Markets are fragmenting, industries are converging, and relationships are more dynamic and fragile. So how do organisations build a connection and maintain an ongoing dialogue with their current and future customers?