Quocirca Reports | Quocirca Articles | Key Analysts | Questions & Answers
Key Quocirca Analysts  
Quocirca analysts are drawn from the best available business and technology analytical minds. Each analyst has a background covering multiple different areas, generally involving time spent at the sharp end of business - either in the end-user or vendor environments. 
This type of background gives Quocirca analysts a different viewpoint - a business focused view on the problems that end-users and organisations face on a day-to-day basis, and the capability to take the "big picture" view of issues.

Quocirca sees technology for what it is - a means to an end. If technology does not provide a valid value-add to a company, there is no point in utilising it. If a certain technology provides a tactical gain to a company, how can this be positioned within the overall strategy for the company?

Quocirca analysts are hard-hitting - they take a stance and provide supporting arguments for the stance. They have broad industry knowledge, being able to help vendors and service providers identify holes in their portfolios and how best to fill these through in-house development, alliances and partnerships.

Quocirca analysts are always willing to take a briefing from a vendor, as this ensures that we maintain our knowledge base. Should you require a briefing with a Quocirca analyst, please send a message to inquiries@quocirca.com 
 
Mr Clive Longbottom - Clive.Longbottom@quocirca.com
Clive Longbottom is Service Director for Business Processes Facilitation. In this position, Clive covers the needs for companies to understand the core processes in their value chains, and the technologies that should be utilised to facilitate these processes in the most flexible and effective manner. Within his remit, Clive covers collaborative tools, workflow, business process discovery and management tools, service-based architectures and outsourcing, as well as other associated areas such as... [read more]
Mr Bob Tarzey - Bob.Tarzey@quocirca.com

Bob Tarzey is a Service Director at Quocirca Ltd. His main area of coverage is route to market for ITC vendors to enterprises, the mid-market and small businesses. This includes coverage of the sales channel; resellers, distributors, systems integrators, independent software vendors (ISVs) etc. and alternative routes to market such as on-demand and software as a servic... [read more]

Mr Rob  Bamforth - Rob.Bamforth@quocirca.com
Rob Bamforth is a Principal Analyst working with Quocirca Ltd, focussing on the areas of communication, collaboration and convergence. His experience combines his years spent in sales and marketing, with an in-depth understanding of technology development and deployment, which together give him an approach that focuses first on the business need, with technology as the supporting service.

The areas of communication, collaboration and convergence are broad, and include aspects of employee... [read more]

Ms Louella Fernandes - Louella.Fernandes@quocirca.com
Louella Fernandes is a Principal Analyst working with Quocirca, with a remit covering enterprise printing, business intelligence and geo-locational tools.

Most recently Louella was European Developer Relations Programme Manager at Canon Europe focusing primarily on expanding the availability of print and document solutions for Canon's range of digital copiers through ISV partners. During her time at Canon Europe, Louella worked with major strategic partners including IBM, Microsoft, Apple and... [read more]

Mr Dennis Szubert - Dennis.Szubert@quocirca.com
Dennis Szubert is a Principal Analyst working with Quocirca, specialising in Server and Storage Platforms & Technical Architectures.

With 19 years of IT sector experience, Dennis' past career includes positions at Logica, Nat West Bank and Data Logic, working on projects for ABN-Amro, IBM, Ford, British Gas and Taylor-Nelson-Sofres among other clients. Most recently Dennis worked for Compass Management Consulting which specialises in data-driven analysis of clients'... [read more]

Ms Fran Howarth - fran.howarth@quocirca.com

Fran is a Principal Analyst working with Quocirca.

Fran Howarth focuses on emerging technologies and business models. Her main areas of coverage include enterprise applications, such as supply chain and lifecycle management, information management, security, and the convergence of physical and IT security and asset management, as well as new b... [read more]

Elaine Axby
Ms Elaine Axby - Elaine.Axby@quocirca.com
Elaine works as an advisory consultant to Quocirca, providing insights gained from over 15 years' public and private sector experience in IT and telecoms from both the user and supplier perspective.  She is a recognised public speaker and has made many media appearances and conference presentations, most recently on the regulatory implications of convergence in ITC. She was part of the government team that managed the 3G spectrum auction process and has also experience of public policy deve... [read more]
Use and Abuse of Analysts
Use and Abuse of Analysts - inquiries@quocirca.com

Quocirca analysts come from a variety of backgrounds, and have worked for many different analyst companies.  Experience has shown that many ITC vendor companies can struggle with differentiating the various different types of analyst and analyst company that there are in the market, and also in understanding exactly what an analyst does, how they can impact a market, and how they work with a vendor.

Quocirca has created this document to provide an insight into this area, and to try... [read more]