Quocirca analysts come from a variety of backgrounds, and have worked for many different analyst companies. Experience has shown that many ITC vendor companies can struggle with differentiating the various different types of analyst and analyst company that there are in the market, and also in understanding exactly what an analyst does, how they can impact a market, and how they work with a vendor.

Quocirca has created this document to provide an insight into this area, and to try and help vendors in coming up with a focused and cost effective strategic analyst relations programme.

Quocirca will be happy to discuss any part of this document with you - either send us and email, or phone us for further details.