As consumers become increasingly bombarded by an abundance of marketing messages, personalised or one-to-one marketing is key to ensuring organisations are maximising the customer experience, improving customer acquisition and building customer loyalty and attracting new customers. ...
13/11/2007 | Reach and relevance with transpromo communications.pdf | VIEW
Managing information is always a challenge. When it's locked inside an individual's head - arguably information mobility in its most basic form - teasing it out and sharing it for the benefit of many rather than the power and influence of one has often proved difficult. ...
12/11/2007 | Managing information mobility.pdf | VIEW
The mad rush to commercial implementations of Windows Vista does not seem to have happened despite Microsoft's mild protestations to the contrary. ...
06/11/2007 | Vista-Compatible Apps.pdf | VIEW
Getting better performance from the internet is one of the biggest challenges facing the IT industry and will remain a key issue over the next few years. ...
05/11/2007 | Getting more out of the net.pdf | VIEW
In an earlier article, Quocirca looked at how major energy savings could be made in very large data centres by looking at moving from taking power from the national grid, and moving to a community combined heat and power (CCHP) approach, where highly efficient compact generators are utilised to provide locally generated power (so minimising power losses due to transmission) and making heat available for both space and water heating. This bred a fair amount of interest from various area, and Quocirca has been looking at other means of looking beyond the obvious for how energy utilisation can be best optimised within the workplace. ...
02/11/2007 | Blue-Sky Green.pdf | VIEW
The fact that most SMBs are investing in ever more complex IT infrastructure is an opportunity for resellers in its own right, but if IT fails to deliver the relationship between reseller and customer can turn sour. Any resellers wanting to build good long term customer relationships needs to make sure the infrastructure and applications they sell are well managed. To this end it is necessary to also make sure their customers have good management tools in place or better still provide the services to do it all for them. ...
22/10/2007 | SMBs should look to VARs for IT management.pdf | VIEW
It's a broad term, mostly overused and has spawned such a multitude of 2.0's in every other genre of technology and business concepts that we have to hope that some are ironic or sarcastic. But do the changes most Web2.0 concepts encompass really justify such an increment - isn't this really only Web 1.1? ...
18/10/2007 | Web 2.0 - a re-hash or a revolution.pdf | VIEW
All organisations depend on safe, reliable and secure storage of their digital records, but the challenge of securing this information is becoming more difficult due to expansive global networks, more users and increased data portability and mobility. ...
15/10/2007 | Plugging and avoiding data leakage.pdf | VIEW
"Knowledge is power" as the old saying goes, and many an organisation has been built and prospered on that pretext. In the old days, information percolated through highly formalised structures to a group of people who made decisions based on the information provided to them. This was all fine when the decision process could take months without impacting the business - but times have changed, and only those organisations that respond rapidly to the knowledge contained within changing information can now be successful in the mid to long term. ...
04/10/2007 | BI for All, not BR for the Few.pdf | VIEW
There are many different ways to approach the challenge of fixed-mobile convergence and, as often, the approach depends on your initial starting position or viewpoint. As the mobile industry is so regularly referred to as an ecosystem, one way to discriminate between the approaches is to follow the line of a maritime metaphor, so the three main areas of focus are whales, sharks and minnows. ...
28/09/2007 | Fixed Mobile convergence - who will be Lord of the Rings.pdf | VIEW
